How to write a killer sales copy for your website
The quality of your sales copy is just as important as your product. It wouldn’t matter even if you had the best product/offer in the world if your sales copy can’t persuade the prospects to buy your product(s)
There are several components of your sales copy that you need to pay close attention to:
Your headline: The headline is the most important part of your sales copy. Your headline should capture the attention of the visitors and suck them into the body of your sales copy.
Remember that you have only ten seconds at most to capture the attention of your prospects or they will simply click away. You can easily achieve that by having the greatest benefit of your product in the headline of your sales copy.
You can also include a startling revelation/fact or a warning to capture the attention of your prospects and keep them reading.
Put simply, the headline should be benefit driven, attention grabbing and made to persuade the reader of your sales copy to keep reading.
Bullets: You should use bullets to highlight the benefits of your product(s). You see, most people will not read the sales copy but rather skim through it and bullets enable you to focus their attention on the benefits of your product.
Benefits Vs features: Focus on the benefits of using your product as opposed to the features of your product. For example, the phrase “comfortable mattress” describes a feature but “Wake up relaxed and ready to face the day ahead” goes further to show the benefits of the feature. Don’t assume the prospect already knows.
Bolding and highlighting: Use bolding and highlighting to emphasize important points or phrases. Highlighting in yellow always seems to work best. However, don’t overdo it or you will lose the intended purpose in the first place.
Call to action: You should have a strong call to action throughout your sales copy. For example, you can include such calls to action as “Click here to unlock your potential right now!” or “Click here to discover the secrets now!” You should also create a sense of urgency so that your prospects are motivated to take action right away.
Writing a good sales copy is one thing that you must invest your time to learn and practice if you are to make good money online. Of course it takes some time to perfect your sales copy writing but one thing is also that you can always get better if you are willing to take action and learn progressively.
Kevin Njoroge has been online since 2006 and has learnt what works and what doesn’t in building a successful business online. He has made it his goal to help others achieve financial freedom with their own successful online businesses and live the lives they have always dreamed of.
If you are looking for a change in lifestyle or just want to make extra money online to supplement your income, I’ll do my best to help you achieve it. That’s why I encourage you to visit my website http://www.internetwealthlab.com right now and discover how you too can make money online starting now. My free ebook will show you exactly what steps you need to take to hit the ground running and start to make a nice income online
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