Why You Should Be Building an Email Marketing List

Why You Should Be Building an Email Marketing List

Regardless of the product or service you are offering to potential clients or customers, you can benefit from building an email marketing list. It provides an effective means of regular communication with customers and prospects, and it is inexpensive, highly targeted, and results are often extremely quick.

The cost of an email marketing list is driven by two factors. First, the cost of the management software or service. There are several well-respected suppliers of email list management services, including Aweber and GetResponse. Generally this cost is based primarily on the number of subscribers to the list, making it easy to grow your list, without high up-front costs. Because this part of the cost is not driven by the number of emails you send out, you can be free to set a schedule that makes sense for you and your business.

The other cost that is sometimes associated with building an email list is the cost of the content. Because providing useful and quality content is such a significant part of building a reputation online, through brand awareness and authority, it’s important to make sure your email marketing list receives great content on a regular basis. For some businesses, this simply means repurposing content, such as news releases, articles written for local newspapers, etc. for use with their online newsletter.

But for many businesses, there isn’t enough time in the day to do everything they need to do to help their business thrive and grow to spend time organizing or creating content. In these cases, a business may choose to hire or outsource content creation to experience ghost writers.

Even though this does mean an additional cost, when weighed against the business owners time, the added expense is negligible.

According to the Direct Marketing Association (DMA), it takes between five and seven contacts with a prospect or lead before they become a customer. By utilizing email as a communication tool, you can increase the chances of having those five to seven touch-points, and, in doing so, increase your customer base through your email marketing list.

It is also because of these repeated contacts that email marketing has such an impressive return-on-investment (ROI), as compared to other more traditional marketing efforts. According to the DMA, many businesses that add an email component to their overall marketing strategy see ROIs as high as $40 for every $1 spent.

To learn more about how adding an email strategy to your online marketing mix can improve your business’ bottom line, visit http://www.CUInMarketing.com today.

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